TikTok is introducing a updated setting that enables them to reduce the quantity of AI-made media appearing in their streams. This move comes as the company announced that it currently hosts over 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale launch. This shift coincides with a increase in AI-generated material, fueled by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A significant portion of this content is considered “AI slop”, a label for substandard, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that many people appreciate content made with AI tools, including digital art to educational videos, and we aim to give people the ability to increase or decrease of that, depending on their own likes,” said a spokesperson.
AI on the Platform
TikTok shared that there are now 1.3 billion videos on its network identified as artificially created. In total, more than 100 mn media items are submitted to the service daily, making clips made by AI a limited part of its overall inventory.
How to Adjust Settings
Users will be in a position to limit or boost the amount of AI content they see by opening the topic control feature in the app and picking AI-made media. Other topics that currently be controlled under the filter cover news, fashion, aesthetics, and choreography.
Platform Guidelines
Its guidelines oblige users to identify lifelike artificially created content, and it bans dangerous fake videos of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the app will from now on apply an “AI-made” watermark to content made using its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This step is aimed to deter users from attempting to circumvent the labeling process.
Responsible AI Funding
The platform is also launching a $2m educational fund for specialists and groups to create learning resources about ethical AI use. This project will support educational bodies specializing in educating coding and technology.
Content Safety Approach
The platform has justified its safety measures, during controversy over intentions to make redundant hundreds of review team members in Britain. The company is planning to reduce 439 jobs in its trust and safety team in London, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most graphic content before it gets reviewed by people. TikTok reported a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
